在這以數據作主軸的世代裏，每個人都會接收各種形式的廣告和營銷數據，包括廣告，贊助帖子，廣告牌，印刷廣告及電視廣告。據說每個人平均每天可以看到4,000個廣告。對於公司而言，要在眾多牌子中脫穎而出，令觀眾對廣告有親切感及聯繫感，牽動人心的技巧是必需的。 In today’s data-driven world, an average person consumes various forms of advertisement and marketing data every day including banner ads, sponsored posts, billboards, print ads and TV ads. It is said that an average person sees 4,000 adverts on a daily basis. For any brand to break out of this clamour and have aContinue reading “Storytelling for NGOs | NGOs也要說故事”
Category Archives: Marketing
FAST FORWARDING ENTREPRENEURIAL JOURNEYS, THE DESIGN THINKING WAY
What happens when some Hong Kong women entrepreneurs get together to map their business environments? Their assumptions get challenged, and they start looking at their entrepreneurial journeys in entirely new ways! These were some of my observations at a design thinking workshop that I facilitated. The workshop was at UCommune’s bright and cheerful co-working space in Sheung Wan, Hong Kong. BusinessesContinue reading “FAST FORWARDING ENTREPRENEURIAL JOURNEYS, THE DESIGN THINKING WAY”