In today’s job market, our Hong Kong Momtrepreneurs Founder and Executive Director, Lena Wong, accepting an interview from “A Closer Look” of TVB Jade in HK-TVB, observed a dual-track phenomenon. On one hand, age bias persists in some sectors; on the other, more forward-thinking companies are beginning to recognize the unique value of mature workers, especially women. Flexible work arrangements are a crucial breakthrough.
Many companies are very welcoming of mature talent for roles in customer service, administrative coordination, education and training, and community projects. These positions value experience, stability, and empathy—traits that often align perfectly with those of mothers. Crucially, the availability of flexible work arrangements is the key factor attracting them back to the workforce.
Even during economic downturns when companies cut costs, some partner organizations discover the advantages of a flexible workforce. For instance, hiring experienced mothers on a project-based or part-time basis allows companies to control fixed costs while accessing high-quality talent. This proves that supporting maternal employment is not just a social responsibility but also a flexible and smart business strategy.
Many women in their 40s and 50s don’t want to retire but are pushed out due to family responsibilities or a lack of flexible options. They are absolutely capable of continuing work; the key is finding opportunities that match their lifestyle. Flexible jobs are aiming to remove re-entry barriers, allowing their talents to be utilized flexibly.
The benefits of employing mature individuals are multi-layered. For companies, they act as ‘culture carriers,’ mentoring younger colleagues, and their stability helps reduce turnover. For society, it unleashes a vast and underestimated productive force, fostering social inclusion.
Training is key to success, focusing primarily on digital skills transformation, entrepreneurial knowledge, and confidence rebuilding.
Government support schemes are an important first step, but subsidies alone are insufficient to create a genuinely ‘age-friendly workplace.’ True inclusivity is reflected in the transformation of work models. We need to integrate policy with practical solutions like FlexJobs. Through cross-sector collaboration—government creating incentives, social organizations providing training and platforms, and businesses offering flexible roles—we can build a sustainable employment ecosystem.
Finally, we invite all employers seeking talent to post more flexible positions. We also encourage all mothers who are hesitating to take that first brave step. Your career and life are now in your hands.
#hktvbjade, #hkmomtrepreneurs, #acloserlook, #womenempowerment, #middleageemployment