The class we had today was again filled with very useful information. On the first slide Lena asked us to think about “What’s Finance for a company” – to which I believe most of us had an answer for but only partially correct. It’s got to be about money of course, money to operate, money to sustain ourselves as the entrepreneur, money to invest back into the business. And one of the important points she shared was the question of “How will we make revenue”, where she shared the concept of value-based pricing. Yes indeed! Pricing is sometimes quite difficult to grasp since not all what we momtrepreneurs do are purely tangible physical products. Brand values and emotional benefits count in the formula too.
Talking about brand values, the 2nd part of our day was a very “colourful” one: we had Moms4Moms alumni Natalie Li to share with us about how to build a personal brand, and with that a little bit into content marketing and social media, which begs the question of what type of sharing should we do to reflect our brand message, our voice and ourselves as a person. According to Natalie, we could do sharing-based, creation-based, or expertise-based personal branding, and this will affect how we will build our image and what content to be produced. Natalie also shared the very colourful Ikigai chart, where all of us did our own little exercise to look at how our 4 circles might overlap to give us insights on what sparks passion and money. (Yay!)
All in all, very useful lessons for us lot – money, and brand image, the first one being the lifeblood of our business, and the other on the manifest of how our product/service is to be seen and perceived, which is to be crafted by ourselves, in order to cut the noise and get to our target audience with our value proposition.
Chloe Chiu
Positive Parenting Coach – Chloe媽媽
Fellow from the 2024-2025 Moms4Moms Fellowship Programme